Home

Vast expertise generating multi-billion dollar revenue streams in new and rapidly evolving markets. Genuine passion, intellectual curiosity, and visualizing and defining new complex markets while delivering leading edge consumer and business products and services customers love enable our success.  We utilize a proprietary qualitative approach to develop deep market insight that goes far beyond traditional techniques and exposes large untapped opportunities for our clients.

 

Consulting Services

AREAS OF EXPERTISE

• Business, Market and Product Strategy

• Market Conceptualization, Analysis and Segmentation

• Product Concept and Definition

• Product Packaging and Pricing

• Go To Market/New Product Introduction

• Quantitative and Qualitative Market Research

 

INDUSTRY EXPERIENCE

• Broadband

• Home Automation and Home Security

• Internet of Things

• Messaging

• Telecommunications

• Wireless

 

Representative Engagements

  • For client looking to migrate existing consumer product offerings into small business market, conducted qualitative and quantitative research to understand customer needs, sized markets, and developed Go-To-Market strategy and plans

 

  • For client looking to expand Home Based Business voice and data offerings, developed and implemented conjoint pricing study and provided analysis to help design optimal pricing and packaging for telecommunication services

 

  • For client concerned about service distinctions between residential customers and small businesses owners, utilized proprietary qualitative research approach to identify key market trends, drivers and user needs to rationalize product and services variations resulting in pricing and packaging targeted to customer types

 

  • For new product entry into established market, led research to identify and prioritize product roadmap by determining required features to establish market parity, market differentiation, and willingness to pay premium

 

  • Developed market segmentation and go to market plans leading to successful introduction of consumer telecommunication services

 

  • For private equity firm, evaluated telecom software platform runway and competitive barriers to entry resulting in $200M investment

 

  • Provided interim product leadership to help client quickly react to new market opportunity

 

REPRESENTATIVE TECHNOLOGY CLIENTS 

 

REPRESENTATIVE TELECOMMUNICATION  CLIENTS 

 

REPRESENTATIVE SARTUP  CLIENTS

 

REPRESENTATIVE FINANCIAL SERVICES   CLIENTS

About

Michael Jablon, Principal Consultant

Michael has more than 20 years of experience in the cable, telecommunications, and technology industries. He has served in various product, strategy,  management and executive leadership roles at companies including Time Warner Cable and IBM. He has held leadership positions at startup technology companies and service provider organizations. Michael has worked as an advisor to various startups, industry organizations and financial services firms.

Contact

We want to work with you.

Ask us how we can help identify the markets and customers as well as deliver products that will help you achieve your objectives:

info@msjadvisors.net