Representative Engagements

  • For client looking to migrate existing consumer product offerings into small business market, conducted qualitative and quantitative research to understand customer needs, sized markets, and developed Go-To-Market strategy and plans


  • For client looking to expand Home Based Business voice and data offerings, developed and implemented conjoint pricing study and provided analysis to help design optimal pricing and packaging for telecommunication services


  • For client concerned about service distinctions between residential customers and small businesses owners, utilized proprietary qualitative research approach to identify key market trends, drivers and user needs to rationalize product and services variations resulting in pricing and packaging targeted to customer types


  • For new product entry into established market, led research to identify and prioritize product roadmap by determining required features to establish market parity, market differentiation, and willingness to pay premium


  • Developed market segmentation and go to market plans leading to successful introduction of consumer telecommunication services


  • For private equity firm, evaluated telecom software platform runway and competitive barriers to entry resulting in $200M investment


  • Provided interim product leadership to help client quickly react to new market opportunity